Stanton Optical & My eyelab
Partnership included:
A Brand ID system for their new parent brand (NowOptics), and Brand ID refresh of Stanton Optical, My Eyelab, and FrameGenie.
Foundational Customer Experience Field work and report / recommendations across the Stanton Optical and My Eyelab brands
Integrated campaign to elevate Stanton Optical’s and My Eyelab’s "Easy Eyecare" promise, as well as rolling promotional offers.
Awards:
One Club Denver 2018 Best of Discipline Campaign Cross Platform Award
2019 Graphis Gold Award
Partner/Creative Directors: Wade Paschall & Randy Rogers / Senior Art Director: Quinn Lindgren / Senior Copywriter: Will Patterson / Director of Creative Production: Anh Truong / Senior Agency Producer: Chris Webb / Partner/Managing Director: Jeff Graham / Account Lead: Eric Forsyth / Account Supervisor: Malory Toscano / Strategy Director: Peri Shaplow
Production company: Community Films / Director: Clay Williams / Director of Photography: Chris Soos / Executive Producer: Lizzie Schwartz & Carl Swan / Line Producer: Laura Heflin / Still Photographer: Aleks Kocev
Post Production Company: Ming Studios / Editor: Bryce Harvey / Assistant Editor: Nathan Moses / Director of Post Production: Lennon Barnica / Online & Color: Timber / Creative Directors/Partners: Jonah Hall & Kevin Lau / Executive Producer: Sabrina Elizondo / Colorist: Miles Kinghorn / Flame Artists: Brian Shneider, Chris DeCristo / Flame Assists: Brandon Harden, Brack Hightchew / Producer: Jillian Lynes / Music & Sound Design: Coupe Studios / Producer: Aaron Lasko / Audio Mixer: Greg McRae / Music Supervisor: Aaron Garrison / Casting Director: Libby Clearfield