WORKING FOR WORK THAT ACTUALLY WORKS
WHO AM I?
I’m a commercially and creatively-fluent MBA, with 19+ years of real-world integrated brand experience (so I don’t take those three letters too seriously).
As a strategic whole-brand leader, I care about getting the fundamentals right, but also staying nimble enough to cut across the field when opportunity knocks.
Always accountable for tangible impact and demonstrable effectiveness.
Always seeking truth and tension that sticks with our audience.
My sweet spot is breaking down silos: unifying everyone from the C-suite to the Creative team around a common, inspiring mission to solve challenges—whatever they may be.
Above all, I strive to live and work with integrity and curiousity.
I care.
Why the Shovel?
I dig deeper: I don’t judge a book by its cover. I’ve seen how asking inspired questions yield more insightful answers - leading to outcomes we’d otherwise miss.
Breaking ground may be scary, but that can’t stop us: I have a healthy bias for action. Doing something is better than just saying something. I know when it’s time to move from the blueprints and put the shovel to the ground. We’re building for the future.
Good old fashioned work ethic: I’m an all-in player-coach, shoulder-to-shoulder in the trenches whenever it’s helpful.
And in order to make work that works, I refuel with passions outside of work. I’m a 4-season outdoor adventure nut and recovering singer-songwriter. A perpetual pizza crust, breakfast burrito, and banh mi hunter. And a dad with a campervan problem. One day I may write a how-to guide on methodically brainwashing your kids into heeding the call of the mountains.
