Creative account leadership isn’t all SEXY productions and case studies.
Traditionally, success is tied to execution. A transformative idea is worthless if we can’t sell it through and make it great, helping our client’s business and showcasing what the agency is capable of. That said, it’s the everyday blocking and tackling that paves the way for great ideas to live. The reality of daily creative account leadership is knowing your fingerprints are all over the health of an account: expertly managed expectations, a team that wants to be there…and clients that want you to present the latest work to the CEO or all the franchisees (and their spouses, it turns out).
2020: Barkley’s best year yet. Also helped clients beat 2019, their 2020 goals, and get their bonuses.
Nice note from Microsoft client after a concept testing research trip to Paris and Munich, where I was the only CP+B rep.
