OREO x Super MArio
Lead agency on full campaign ecosystem, including crucial partnership building and management with Nintendo, Product development, cookie embossment design, packaging design, and integrated agency team leadership.
RESULTS:
In a time when of economic pressure and category softening, this campaign turned the OREO business around for the year, with a share gain of 1.3 points.
Click to view the full article / results of System1's best "Test Your Ad" score of the year.
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DENTSU CREATIVE
Chief Creative Officer: Rafa Rizuto
Executive Creative Director, Creative Development: Cuanan Conwright
Executive Creative Director, Creative Development: Matt Carvalho
Executive Creative Director, Creative Development: Leonardo Barbosa
Creative Director, Creative Development: Fatima Jafri
Associate Creative Director: Chris Nelson
Associate Creative Director: Morgan Perrine
Associate Copywriter: Shaw Schiappacasse
Associate Art Director, Creative Development: Haley Schrenk
Head of Production: Ed Zazzera
Executive Producer: Carly Salaman
Senior Producer: Lara Hurnevich
VP, Business Affairs: Linda Ferrara
Senior Designer, Brand Identity: Luis Valencia
Designer, Brand Identity: Emily Thomas
Group Design Director: Brian Garthside
Group Design Director: Zulema Orozco
SVP, Client Leadership: Eric Forsyth
Account Director: Tiffany Sims
Account Executive: Allison Lawrence
Director, Integrated Strategy: Kathryn Saulitis
Director of Project Management: Andra Gould
Project Manager: Vanessa Sandri
Senior Social Strategist: Rachel Devor
Manager, Social Marketing & Strategy: Nicholas Ashkenis
Director of Dynamic Creative, Integrated Studio: Amy Coplin
Senior Art Director, Integrated Studio: Lauren Funk
Copywriter, Integrated Studio: Binna Kim
Production Partner: Brand New School:
Executive Creative Director: Chris Dooley
Creative Director & Lead Designer: Emeric Takeshi
Designers: Jean-Michel Verbeeck, Jun Yang
Animation Director: Pete Germano
Cel Animator: Jane Liu
CG Director: Russ Wootton
3D Modelers: Billy Maloney, Christopher Rodriguez, Andy Kim, Krista Albert, Michelle Rojas Ortega
3D Animators: Sim Seong Yeop, Michael Costabile, Jaime Flores, David Quiray, James Vogel
3D Lighting Lead: Danish Jamil
Lighter: Klopas, Yu Kwok Oey
3D Generalist: Christopher Foster
Particles/Dynamics Artist: Dan Bradham
Compositor: SungEun Moon
Storyboard Artists: Tung Chow Hsieh, William R.
Assistant Editors: Ryan Rigley, Andrew Polich, Tyler Byrnes, Luke Buckley
Music, Sound Design & Audio Mixing: Antfood
Producers: Brendan Mills, Melissa Fornabaio
CCO: Jonathan Notaro
Managing Partner: Devin Brook
Executive Producer: Johnna MacArthur