Bringing OREO’s “Twist on IT” to every Super Bowl Ad
✅ OREO launched their “Twist on it” platform to the world during in their first Super Bowl buy in 10 years — and we multiplied and amplified the “Twist on it” mechanic to every ad that aired during the Super Bowl.
✅ Writing, approving, and shooting 15+ videos the weekend of the Super Bowl, in response to other brand’s Super Bowl spots.
✅ Game Day War Room harvesting real-time moments during the Super Bowl, and releasing our content live on Twitter and TikTok as each ad airs during the game…
…turning every Super Bowl ad into an OREO “Twist on it” moment.
DENTSU CREATIVE
Executive Creative Director Cuanan Conwright
Executive Creative Director: Leonardo Barbosa
Creative Director: Maddy Kramer
Associate Copywriter: Caroline Noonan
Associate Art Director: Makenna Bortells
Head of Production: Ed Zazzera
Sr. Producer: Emily Brown
SVP, Client Leadership: Eric Forsyth
Account Director: Tiffany Sims
Account Executive: Allison Lawrence
Director, Integrated Strategy: Brianne Johnson
Director of Project Management: Rich Callaghan
Senior Social Strategist: Gianna Barone
Manager, Social Marketing & Strategy: Nicholas Ashkenis
Manager, Social Marketing & Strategy: Janel Illagan
Sr. Content Creator: Lorena Pedetti
Director: Darin Quan
DP: Nate Brav-McCabe
Talent: Pooja Tripathi
Talent: Maggie Metnick