Conoco
After executing and delivering a robust Colorado-based millennial qualitative ethnographic and quantitative report, we were able to turn those learnings into a refined brand hierarchy and creative platform for Conoco's most important markets. The fully integrated creative campaign includes video, OOH, digital, mobile (Waze, Spotify, etc.), radio (Spotify & terrestrial) as well as experiential partnerships.







A little example of a simple idea from an account guy, for music venue partnerships and online use. (Video production partner: Image Brew.)
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ECD / Art Director: Randy Rogers
ECD / Writer: Wade Paschall
Director: Don Rase
Producer / Production Co: Jed Mortenson / Waypoint Films
Radio: Coupe Studios
Art Director: Kira Viola
Copywriter: DJ Ursetta