Coinstar exchange 

Most people didn't know you can exchange unwanted gift cards to get cash for what you really want. We launched the Coinstar Exchange service and brand in the US, focusing media in key markets. Three campaigns over three years. Woking closely with media partners on strategic buys that matched the creative brief, we employed video, radio, OOH, print and digital media. Nice results:

• 426% INCREASE TO THE KIOSK FINDER ON COINSTAR.COM
• 28% INCREASE IN TRANSACTIONS IN LARGEST SUPPORT MARKET, BOSTON, WITH AN AVERAGE OF 10% LIFT IN TRANSACTIONS ACROSS ALL FOUR SUPPORT MARKETS.
• 26% INCREASE IN CRITICAL FIRST-TIME TRANSACTIONS IN LARGEST MARKET, BOSTON, WITH AVERAGE OF 9% INCREASE ACROSS ALL FOUR SUPPORT MARKETS