Volkswagen Retail CREATIVE

If it had to do with a national sales event, regional promotion, APR financing, of lease offer, or even experimental new ways to sell cars, I worked on it. Working with regional dealer advertising associations is not usually considered the sexy part of selling cars. But I count myself as very lucky to be on an A-team that took the challenge and turned it into proverbial gold, during one of the toughest season's the auto industry has ever seen.

• We made retail creative we’re all actually proud of; award-winning work like "Autobahn for All", and “Sign THEN Drive” events.

• Our work resulted in positive sales during one of the most difficult times for the economy and the auto industry since the Great Depression. The working relationship we established and worked hard to maintain with regional marketing clients and VWoA HQ marketing resulted in a vast improvement compared to their previous agency/dealer partnerships.

• We brought Volkswagen big, bold ideas to help them sell more cars – beyond ads, stuff they never asked for, but would help their business.. "Deals on Wheels", insane ideas for financing like negative APR sales contracts, grassroots ideas for how to get the new Routan out to the people, etc.