Volkswagen Experiential (events & partnerships)

Strategic planning and activation of events and partnership marketing programs for Volkswagen including partnerships with Live Nation, Trek Bicycles, Vail Mountain Games (Teva), Sundance Film Festival, Bonnaroo Music Festival and VW owner-enthusiast events. Outdoor activations featured our custom, modular VW Garage we designed and built for every event. I worked with a great team to manage the strategic, creative and logistical details of the year-round, nationwide event schedule, including post-event qualitative and quantitative reporting.

Our work on VW events was the underpinning to the creation of a new production department at CP+B called OuterActive, servicing brands across the entire agency.