Taco John’s

Co-led and won the pitch including brand, social, and media strategy, and all brand and promo period integrated creative.

Proud of my cross-functional team that partnered and led Taco John’s on everything from upstream promo window strategy to all downstream creative execution, outperforming the competition during 2020 COVID, and even outperform 2019 comps. All while onboarding a new CMO and establishing a fresh brand strategy and Menu Vision to take us into 2021.

In addition to constant creative / production, our partnership includes:

• Long term menu strategy/research and innovation partnership

• Social Strategy Playbook

• Franchisee Committee presentations / relationships / approvals

• New Product Development Market Testing

• Website reskin and Maintenance

• System-wide digital media planning / digital buying / reporting and optimizations resulting in record app downloads.

• Local media buying strategy and consultation with local co-op agencies

NEW MENU LAUNCHES:

VALUE DAYS TV:

RADIO: