Every creative deliverable is informed by strategy. But here’s a small sample of strategy & research projects worthy of their own investment.

BAYADA Brand Guide

A 199 page (!) Brand Guide. Well beyond your average brand book, this was an actual BOOK, and an everyday resources for everyone working at BAYADA, the largest home health care provider in the country.

Kudos to Arthur Cherry and Jim Howard, and Brendan Shaughnessy for helping wrangle this value-packed beast of a publication.

A large-scale quant and qual study exploring The Future of Workers, proposed to and commissioned by Pinnacol Assurance, the largest Workers’ Comp provider in Colorado.

See the full Pizza Patron Brand Book here.

BAYADA

BAYADA BRAND AMBASSADOR TRAINING GUIDE

A brand book on steroids (199 pages!), for the largest home health care company in the U.S.

Brenden Shaughnessy (Strategist)

And very special shout out to Jim Howard (Writer) and Arthur Cherry (Associate Design Director)

PINNACOL ASSURANCE

FUTURE OF WORKERS STUDY & REPORT

A large-scale quant and qual study exploring The Future of Workers, proposed to and commissioned by Pinnacol Assurance, the largest Workers’ Comp provider in Colorado.

Joe Cardador, PhD (VP/Consumer Intelligence Director)

David Gutting (SVP/Director of Intelligence)

PIZZA PATRÓn

FOUNDATIONAL REBRANDING STRATEGY

Full scale Barkley “5 Signs” brand strategy Brand Map deliverable informed by stakeholder interviews, workshop, quant study, and filed work customer intercepts.

See the full Brand Book here.

Scott Roberts (Strategist)

ALSO…

Taco John’s: Menu Gap Analysis Quant research & Menu Vision, Customer Qual research and North Star Brand Map (w/ Chad Nicholson, Josie Ellerbee, Andy Woolard, and JP Summers @ Barkley)

Conoco: Fieldwork research and report on Millennial’s relationships with their cars (w/ Ashley Alsup, Boulder Strategy House)

Einstein Bros. Bagels: Bulk Bagel Occasions, Qual and Ethnographic field work / report (w/ Ashley Alsup, Boulder Strategy House)

Kraft Macaroni & Cheese: Cups (EZ Mac), Homestyle Bowls (new product), and Hispanic consumer field work research (Omar Quinones, Strategist)