KRAFT MACARONI & CHEESE HOMESTYLE BOWLS LAUNCH CAMPAIGN

A brand new product. Perfect for when you "accidentally" or legitimately miss dinner. Insightfully positioned as something to look forward to, not a sad backup plan. 

My favorite part of the digital portion of our launch campaign targeted Pandora listeners only after 7pm on weekdays, successfully convincing them that we knew when they were working late. (Proof that good ideas can and should come from account people.) Hear Ted Williams' golden voice and see some reactions on twitter below.