Bringing OREO’s “Twist on IT” to every Super Bowl Ad

✅ OREO launched their “Twist on it” platform to the world during in their first Super Bowl buy in 10 years — and we multiplied and amplified the “Twist on it” mechanic to every ad that aired during the Super Bowl.

✅ Writing, approving, and shooting 15+ videos the weekend of the Super Bowl, in response to other brand’s Super Bowl spots.

✅ Game Day War Room harvesting real-time moments during the Super Bowl, and releasing our content live on Twitter and TikTok as each ad airs during the game…

…turning every Super Bowl ad into an OREO “Twist on it” moment.

hey @oreo, left or right, they both go great with Frank’s and @JasonKelce #BigGame #franks #hotsauce #oreotwistonit #twistonit pic.twitter.com/D1XP7X7kKR
— Frank's RedHot (@FranksRedHot) February 12, 2024

DENTSU CREATIVE

Executive Creative Director Cuanan Conwright

Executive Creative Director: Leonardo Barbosa

Creative Director: Maddy Kramer

Associate Copywriter: Caroline Noonan

Associate Art Director: Makenna Bortells

Head of Production: Ed Zazzera

Sr. Producer: Emily Brown

SVP, Client Leadership: Eric Forsyth

Account Director: Tiffany Sims

Account Executive: Allison Lawrence

Director, Integrated Strategy: Brianne Johnson

Director of Project Management: Rich Callaghan

Senior Social Strategist: Gianna Barone

Manager, Social Marketing & Strategy: Nicholas Ashkenis

Manager, Social Marketing & Strategy: Janel Illagan

Sr. Content Creator: Lorena Pedetti

Director: Darin Quan

DP: Nate Brav-McCabe

Talent: Pooja Tripathi

Talent: Maggie Metnick