Don't call it a SCHMEAR CAMPAIGN.

Multiple projects for Einstein Bros. Bagels:

• Qualitative Research project and report for Bulk Bagels (sell more boxes of bagels and sandwiches vs. individuals)
• "Gather 'Round" Bulk Bagel Campaign
• "Get it together" Caribou Coffee partnership/menu launch
• Video Content for Google ad buy (on a very limited budget)

RESULTS: A month and a half in, and our videos view-through rates are still above 50% (vs. avg of 20-25%), "setting a new bar for video engagement" according to Google.

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ECD / Art Director:  Randy Rogers

ECD / Writer: Wade Paschall

Sr. Art Director / Writer ("Gather 'Round"): Quinn Lindgren / Will Patterson

Jr. Art Director / Writer ("Get it together"): Kira Viola / DJ Ursetta

Production Co:  Image Brew

Paper Artist: Chloe Fleury

Account Supervisor: Malory Toscano Carberry