In MY ROLE as Sr. Director of Brand Leadership:

• Agency positioning and model leadership

  • Digital process optimization and production partnership building

  • Alt agency modeling and process innovation for venture studios

• Biz dev leadership / owning conversations with CPG founders & brand leaders on a daily basis

  • Daily scope and estimate building for maximum client value and agency profitability

  • Working with big CPG clients like Nestle and Mondelēz Accelerator teams

  • Set up agency/client relationships and orchestrate kick-off for success

• Mentoring and guest speaking at CPG incubator groups like SnackFutures CoLab, SKU M/O track, etc.

A FEW BIZ DEV Principles FROM ATTENDING Blair Enns’ WEEKLONG Win Without Pitching Workshop:

“If you sell disruption or innovation you should view the sale as an invitation to disrupt or innovate.”

“If one of the things your clients are buying from you is confidence then you should show up with the appropriate confidence.”

“If selling isn't fun, you're not doing it right.”